Sales Manager, Louis Agius, is accountable for the majority of the Company’s business via the wholesale and retail outlets within the domestic market. He supervises and coordinates all paperwork/information handed in daily by the sales representatives. Louis joined the Company in 1977 as a Sales Representative.

He worked hard for eleven years in this field and was promoted to Sales Manager. His experience in the market brought along a successful change within the sales force. The Company invested in him by sending him to various courses held by our suppliers aboard, including sales courses held by the Strategic Marketing Co. Ltd. (UK).

An energetic sales force ensures maximum distribution of the Company’s vast range of quality products. This consists of five sales representatives made up of three males and two females who service directly on a daily basis to the wholesale and retail outlets within their specific areas. Their duties also include monitoring and collecting data of all the competitors latest incentives.

Every so often, to tackle stiff competition, the Company will alocate a sales representative to increase distribution of a new brand or a ‘slow mover’. This representative will concentrate on one brand only for a specific time to establish or re-establish the brand respectively.

Our sales representatives have also attended various courses throughout the years.

The wholesale trade have started to import their own brands namely scotch, vodka, tequila and have thus become direct competitors. So for the past three years we have increased the number of direct sales of the on trade and off trade.

Our Distribution System: Consists of five vans with eight deliverymen and three store keepers full time in the warehouse. All over Malta and Gozo are covered on a weekly basis.

Charles Grech & Co. prides itself that all requests for deliveries are made within a couple of days; even one bottle would be delivered to any address on the island.